Tuesday, June 27, 2017

Andy Bohuslavizki | Trump Is Growing Frustrated With China And Considering Trade Actions

Trump Growing Frustrated With China | Andy Bohuslavizki

President Donald Trump is growing increasingly frustrated with China over its inaction on North Korea and bilateral trade issues and is now considering possible trade actions against Beijing, three senior administration officials told Reuters.
The officials said Trump was impatient with China and was looking at a range of options, including tariffs on steel imports, which Commerce Secretary Wilbur Ross has already said he is considering as part of a national security study of the U.S. steel industry.
Whether Trump would actually take any steps against China remains unclear. In April, Trump backed off from a threat to withdraw from NAFTA after he said that Canadian and Mexican leaders telephoned him asking him to halt a planned executive order in favor of opening discussions.
The officials said there was no consensus yet on the way forward. They did not say what other options were being studied.
Chinese steel is already subject to dozens of anti-dumping and anti-subsidy orders. As a result it has only a small share of the U.S. market.
"What's guiding this is he ran to protect American industry and American workers," one of the U.S. officials said, referring to Trump's 2016 election promise to take a hard line on trade with China.
On North Korea, Trump "feels like he gave China a chance to make a difference" but has not seen enough results, the official said.
The United States has pressed China to exert more economic and diplomatic pressure on North Korea to help rein in its nuclear and missile programs. Beijing has repeatedly said its influence on North Korea is limited and that it is doing all it can.
"They did a little, not a lot. And if he's not going to get what he needs on that, he needs to move ahead on his broader agenda on trade and on North Korea," the official said.
The death of American university student Otto Warmbier last week, after his release from 17 months of imprisonment in Pyongyang, has further complicated Trump's approach to North Korea, his top national security challenge.
Trump signaled his disappointment with China's efforts in a tweet last week: "While I greatly appreciate the efforts of President Xi & China to help with North Korea, it has not worked out. At least I know China tried!"
Trump had made a grand gesture of his desire for warm ties with Chinese President Xi Jinping when he played host to Xi in April at his Mar-a-Lago retreat in Palm Beach, Florida.
"I think China will be stepping up," Trump said at the time.
Since then, however, North Korea's tests of long-range missiles have continued unabated and there have been reports Pyongyang is preparing for another underground nuclear test.
Trump dropped by last Thursday as White House national security adviser H.R. McMaster and Trump senior adviser Jared Kushner were meeting with Chinese State Councillor Yang Jiechi, an official said.
China's inability to make headway on North Korea was one of the topics that was discussed, according to two people familiar with the meeting.
Officials in Beijing did not respond to a request for comment on the meeting.
Meeting Indian Prime Minister Narendra Modi on Monday at the White House, Trump made a point of noting that the United States, India and Japan would be joining together in naval exercises soon in the Indian Ocean, a point that seemed aimed at India rival Beijing.
Trump also thanked India for joining the United States in imposing new sanctions against North Korea. - Andy Bohuslavizki | Irvine

Thursday, March 9, 2017

Andy Bohuslavizki | Orange County | Internet Marketing Contributor

Andy Bohuslavizki | Irvine | Orange County CA

Andy Bohuslavizki | Irvine | Digital Advertising

Is Facebook A Profitable Option For Ad Spend?

For the last 10 years, approximately 99 percent (more or less, probably more) of branded content on social media websites has whiffed like a 5-year-old using Edd Roush’s 48-ounce bat in a 90 mph batting cage.
There are two reasons for this: The content has sucked, and the platforms suck.
Billions upon BILLIONS of content dollars have been jettisoned into cyberspace finding no purchase. Yet brands keep repeating the same exact useless strategies and bland executions, AND they’re spending more digital money year-over-year. That’s insanity! Of course, if you’ve ever tried talking to a digital marketing “guru” for longer than two minutes…
But have all those adrenaline-increasing “likes” and “shares” translated into sales spikes, Mr. and Mrs. Brand? Even sales … blips?
Where are those independent studies? Oh, there are none? You know who knows better than anybody that Facebook advertising doesn’t work? Facebook! Of course they do! All that proprietary data they’ve got on 1.8 billion people, they know pretty much everything about brands, consumers, and interactions between the two. That’s an unprecedented level of lying, even in the skeevy ad industry. Or maybe you think this is all just conspiratory “truther” talk?
Back before the internet, when we presented ads to a client, we of course told them, “Based on our case studies, we believe these ads will increase your sales.” Did we know that? Of course not. But we didn’t know they wouldn’t, either. And our intentions were at least somewhat honest.
But you keep giving Zuckerberg money hand over fist because Facebook gives you instant feedback numbers; numbers you take to your boss, who then takes them to his/her boss and so on and everybody keeps their job, and everybody’s kids keep going to college, and so on.
But what about those numbers, those video views, those “engagement” numbers? Facebook has always been very purposely opaque and doesn’t share its methodology and algorithms with anyone, which makes it impossible for anyone to do any objective reporting — or regulating — of those numbers.

Monday, August 24, 2009